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    Fragfarmer Crew Goes Wholesale with Route 66 Marine

    The Gardena, California based specialty shop Fragfarmer has grown a stellar reputation among the rare coral crowd for their impeccable selection and taste. However the updates on the site have lagged because over the past year Eric Caamano and the Fragfarmer crew moved their facility to a new LA warehouse for more space. In doing [...]

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    The Gardena, California based specialty shop Fragfarmer has grown a stellar reputation among the rare coral crowd for their impeccable selection and taste. However the updates on the site have lagged because over the past year Eric Caamano and the Fragfarmer crew moved their facility to a new LA warehouse for more space. In doing so they have started a new wholesale only branch–Route 66 Marine.

    Their mission from the Route 66 site:

    To provide resellers with product at a competitive price backed by exceptional customer service. We import corals primarily from two regions, Indonesia and Australia. The reason is quite simple, the corals are superior to other regions we have dealt with. The diversity and quality is unmatched in our opinion. We offer a real time stock list of corals that we are holding in our own state of the art holding systems. Our systems have the best filtration methods and lighting that will allow the corals to thrive while they remain in our care. We also offer transhipping for customers who are interested and accustomed to this way of buying livestock.

    At this time all the efforts are on Route 66, but Fragfarmer is still up  and accepting orders (with much fewer livestock updates than in the past.) Per a discussion between GBD and Eric Caamano, the future of Fragfarmer is still up in the air. They have received offers to buy the operation, but at this time they are weighing all their options. Fragfarmer will only be sold to the right person, and if they do not see the hand off as a future success there are alternative plans for the business to coincide with Route 66 Marine.  

    We’re not sure what will happen to FragFarmer, but check out the Route 66 Marine website … and for some new arrival eye candy, head over to the Route 66 Gallery. Because they are wholesale only operation, aquarists will need to contact their local fish store to see if they can get in any Route 66 Marine shipments. While this does take a bit more effort on our part to find these exotics, Route 66 is doing what they can to support the brick and mortar stores. Based on the corals it may be worth the effort:

    route-66-marine

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    • http://MAAST.org Sean Hall

      Mmmmm… Meaty! Love the pic!

    • Jeremy Maneyapanda

      This kinda bums me out. I have gotten nice pieces from Eric for quite some time, and when they went on hiatus, it was very dissapointing. I always held on to the fact that they would be back, as promised. Heck, I even had them hold and order for several months before it became obviously they werent going back on line soon. Now to hear that the wholesale business is more interesting (and surely more profitable) to them than the retail market, I guess the promises of return to the market were smoke and mirrors. Dissapointing, because I knew the caliber of frags they provided.

    • http://glassbox-design.com eric michael

      @Jeremy, I was bummed as well.

      According to Eric, Fragfarmer will continue and be back to its former glory. It may not be under his ownership… if the sale does not go through it will still be Fragfarmer, but with a twist. ;)

    • Pingback: Route 66 Marine Taps into Australian, Indonesian Treasures | Ocean@Home